DR GOODLUCK, A MMARI,
Faculty of Business and Information Sciences (FBIS),
Moshi Co-operative University (MoCU),
CITATION: A MMARI, G. (2015). Factors Influencing Performance Of Women Owned Small Food Business And Hair Dressing Salon Enterprises In Moshi Municipality. European Journal of Business Management. 2 (3), 119-123.
Contribution of women owned small enterprises in the economies of different countries particularly poor is appreciated throughout the world. Large volume of literature show that women owned small enterprises face a number of constraints that affect their performance compared with their male counterparts. However, little efforts have been addressed in establishing those constraints. The aim of this study therefore was to fill this knowledge gap by assessing factors that influence performance of women owned small enterprises in Moshi Municipality with special emphasis to food businesses and hair dressing salons. The study was conducted in Moshi Municipality and it used cross-sectional design whereby data were collected once. Mawenzi, Kiusa and Bondeni wards were selected purposively for the study because they had high number of women enterprises compared with the rest. In total, 145 respondents were selected for the study whereby 140 were main respondents while 5 were key informants. Methods of collecting data were questionnaires, observation, Focused Group Discussions (FGDs) and documentary reviews.
Analysis of data employed both qualitative and quantitative as they were found to complement each other. Performance of women owned small enterprises was measured using profitability indicator. Conclusion show that performance of women enterprises was influenced by: business training to women; size of the enterprises; type of ownership of their enterprises; status of business registration with government authorities; starting capital for the enterprises; and age of the businesses.
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